Loopon's Reputation Management tab provides a comprehensive overview of your property's online presence by aggregating data from various review platforms. This feature allows you to monitor your performance and compare it with competitors effectively.
Online Ranking Metrics
In the Reputation tab, Loopon presents several Key Performance Indicators (KPIs) to assess your property's online reputation:
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Average Rating: Reflects the normalized average score from all collected reviews, standardized on a 1 to 10 scale for consistency.
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New Reviews: Indicates the number of new reviews received within a selected timeframe.
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Response Rate: Shows the percentage of reviews your property has responded to, regardless of whether the response was made through Loopon or directly on the review site.
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Online Ranking: Represents your property's position relative to others in your area, based on aggregated data from Booking.com and TripAdvisor.
Interpreting "Out of" Rankings
The "Online Ranking" metric is displayed in a format like "4/47," meaning your property ranks 4th out of 47 in your area. This ranking is determined using a combination of data from Booking.com and TripAdvisor, but the exact breakdown between the two platforms is not provided as a separate ranking.
How Loopon Calculates Online Ranking
Loopon retrieves ranking information from both Booking.com and TripAdvisor but does not display them as separate "out of" rankings. Instead, the system merges data from both sources, weighting them based on the number of reviews collected from each platform. This means that your property's final "out of" ranking is a floating number that reflects an aggregate position based on reviews from both sites. Consequently, the total number of properties in your ranking may differ from the individual "out of" numbers found directly on Booking.com or TripAdvisor.
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Booking.com Ranking: Booking.com does not provide a direct "out of" ranking but instead uses a sample size of 50 properties in a given area. This ensures a standardized comparison, even if the actual number of properties in your vicinity differs.
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TripAdvisor Ranking: Unlike Booking.com, TripAdvisor rankings are based on the total number of properties listed in a specific area, meaning the "out of" number can vary significantly.
Because Loopon merges these rankings into a single metric, your final ranking may fall somewhere between the individual rankings you see on Booking.com and TripAdvisor. This approach provides a more holistic view of your property's online standing, accounting for the relative influence of both platforms.
Special Considerations for TripAdvisor Reviews
TripAdvisor only provides the month of the guest's visit and the date the review was written, without specifying the exact checkout date. Loopon assigns a default checkout date of the 1st day of the visit month for all TripAdvisor reviews. For example, if a guest stayed in March and left a review, the checkout date in Loopon would be recorded as March 1st. This setup may cause discrepancies when filtering reviews by date, especially when comparing data across different platforms. For a detailed explanation, refer to Loopon's article on the calculation of the 'New Reviews' KPI for TripAdvisor, which you can find by clicking here.
Conclusion
By understanding and effectively utilizing these metrics, you can enhance your property's online presence and make informed decisions to improve guest satisfaction and competitiveness. Since Loopon's "out of" ranking is an aggregate measure combining data from both Booking.com and TripAdvisor, your property's ranking will be influenced by the number of reviews collected from each platform rather than an exact split between the two. This approach ensures a balanced and representative online ranking that helps you gauge your standing within the industry more effectively.
For a comprehensive overview of the Reputation tab and its features, consult Loopon's Reputation Tab Overview article here.