The purpose of the Activity Score is to measure how actively you collect e-mail addresses to your guests. Naturally, the more guests you know the e-mail address of, the more questionnaires Loopon will send and the more feedback you will receive.
Since the benefit your hotel has from using Loopon is directly related to the amount of feedback you actually receive, we feel that the Activity Score is important enough to be one of the first thing you see when you enter Loopon.
Calculating the Activity Score
In order to show how the Activity Score is calculated, let's show a small example. Imagine that for a given week the numbers for your hotel was as follows:
- You sold a total of 200 room nights
- On average, each guest stayed 2 nights.
- This gives 100 checked out rooms (see n.1 in the image below) registered in Loopon.
- For 61 of the rooms you had registered an e-mail address in your PMS
This gives: (61 e-mail addresses) / (100 checked out rooms) = 61%
Note that even though you have registered 370 e-mail addresses, the total number of sent e-mails might be lower. In order to not annoy recurring guests, Loopon will not send a new e-mail to a guest who has recently received a questionnaire regarding their last stay.
Details & Explanations
We only consider checked out rooms when calculating activity, not room nights and neither total number of guests. The reason is that no matter how long a guest stays at your hotel, they will of course still only provide feedback once - not once per night.